By all accounts, Diablo IV is a great game, more than earning its premium $70 price point through its in-depth loot systems and compulsive gameplay loop. To be fair, I think players have a right to be upset here. But though we may huff and puff about battle passes and $20 suits of armor all we want-because it really does seem that every major game has to be stuffed to the gills with extra revenue streams these days-it's not clear if there's an alternative we can boost as a better option. The recently released mega-hit Diablo IV served as the catalyst for this most recent MTX controversy, as players went online to complain about high prices for the game's cosmetic loot. Regardless of the memes, its clear that this promotion was an insane success - players have been raving about Diablo IV ever since the Early Access Beta weekend ended.Microtransactions have been a significant and accepted part of gaming for well over a decade, but every now and then players will encounter something that makes their hair stand on end.
Naturally, the sandwich was chosen as the scapegoat (or scapechicken?)įor some, the revelation was sudden, swift, and hilarious: That being said, the chicken came at a cost - this was such a wildly successful promotion, that North American players experienced severe queue downtime, issues, and disconnects. We picked a few of our favorites to highlight, but make no mistake: Twitter was going absolutely crazy over this promotion!Ĭontent creators Doubled Down on the meme train as well, including Sloot:
Naturally, this led to a massive influx of players - and a massive influx of memes. The sheer volume of players was made possible, however, in no small part due to the KFC Double Down promotion that allowed players to effectively purchase Early Access by buying a Double Down sandwich. Diablo IV's Early Access Weekend was an insane success - over 1 million players reached level 20 during the weekend, and many more than that experienced Sanctuary for the first time.
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